by Elizabeth Lemuz
| Geek Girl Authority |
This week in class we spent the beginning of it looking at some interesting ads that classmates had found on the web and decided to share with us all. One of the ads that stood out the most to me and apparently to all was the advertisement with the plus-sized woman in a bikini.
The advertising world is showing women to be beautiful only when they are super slim and have now physical flaws. The model that is showing off her curves is Ashley Graham. She is the face of a new line Swimsuits for All. Her picture was in the magazine "Sports Illustrated" for February 2015.
I was excited to discuss the appearance of a plus-sized model in a magazine and especially in a swimsuit advertisement. She was only shown in that one ad in "Sports Illustrated" surrounded by many other skinny models. I think her being in the magazine once is great because it allows her to stand out. I applaud this new swimsuit line for advertising with a new face and new body. There is also a hashtag to go along with this advertisement for a new campaign #curvesinbikinis.
It is time for the world to see what a real woman looks like. In the media, women have always been portrayed as something that isn't real. We are all accustomed to this idea that the women we see aren’t “real”. We know that these women after being prepped, are also photoshopped.
It’s difficult to see the women in the magazines and not want to be like them. Dr. Renee Engeln, a psychology professor at Northwestern University is quoted in an article in Think Progress. She believes that women like to look at images that make them feel hurt or feel about what they wish their body would look like instead.
I believe that this is our natural reaction to what the media is showing us. We don’t fight it anymore because this idea of women has been around for a long time now. Ashley Graham is making a difference with this new ad. It’s finally showing girls and women everywhere that not only is it okay to be different from what is shown in tv and magazines as the “perfect body”, but it’s also okay to advertise it to the world.
Citations:
“Plus-sized Model Ashley Graham Rocks Tiny Bikini in ‘Sports Illustrated’ Swimsuit Ad.” ET. CBS Studios, 2015. Web. http://www.etonline.com/news/159150_ashley_graham_rocks_tiny_bikini_sports_illustrated_swimsuit_ad/
“Are We Finally Fed Up With The Media’s Unrealistic Portrayal of Women’s Bodies?” Think Progress. Center for American Progress Action Fund, 2015. Web. http://thinkprogress.org/health/2014/06/16/3449302/media-women-portrayals/
"Wonder Women Image." Geek Girl Authority. 2014. Web. http://www.geekgirlauthority.com/we-are-all-wonder-women/